4 Reasons You Need a Mobile-Friendly Website

4 Reasons You Need a Mobile-Friendly Website
26
Sep

It used to be if you had a website, you had a huge competitive advantage over businesses without one. Now that everyone and their brother has a website, your website needs to be great if you want to get ahead. Part of any great website is a great user experience, regardless of how the user is viewing your site. Here are four reasons you need a mobile-friendly website:

1. Most of your website visitors are on mobile devices.

It’s no doubt smartphones have become an integral part of daily life in the Information Age. Last year, the number of mobile-only users accessing the internet surpassed the number of desktop-only users. This means more people are accessing your website from various devices with various screen sizes.

If you don’t have a mobile-friendly website (also referred to as “responsive”), it can be difficult for mobile visitors to view and navigate your site without zooming and panning.  Don’t you want to provide your clients and prospects with the best experience possible to keep them from losing interest in your website and, in turn, your company?

Responsive web design eliminates this issue by responding and adapting to the screen size the website is being viewed on to provide the best experience to all visitors.

2. A mobile-friendly website improves your Google ranking on mobile devices.

Google’s newest algorithm ranks responsive websites higher in search results on mobile devices. This is a big deal since more than half of all Google searches now come from mobile devices. With a responsive website, you could see a significant increase in the number of visitors to your site.

3. A mobile-friendly website increases user engagement.

Research has shown that a mobile-friendly site is able to generate almost twice the average traffic per user than non-mobile-friendly sites. The more engaged a user is with your website, the more time they will spend on it and therefore will see more of what you have to offer.

4. A mobile-friendly website boosts your online sales.

Research suggests that, on average, website visitors are 51 percent more likely to do business with an online retailer if it has a mobile website. This can significantly increase your sales if you have an e-commerce-enabled website.

Want to achieve the benefits of a responsive website, but not sure where to start? Contact me today about updating your website.


Source

https://blog.kissmetrics.com/mobile-mania/?wide=1 

Originally published on the SAGE Blog

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