Traditional marketing – such as direct mail and print, television and radio ads – is losing power in a world gone digital. With a 500-percent increase in brands using multiple digital marketing channels – including corporate websites, email campaigns, social media and pay-per-click ads – any business that does not adapt to the new era …
There’s a little-known fact that 93 percent of communication is non-verbal. What you’re selling aside, winning sales is really about the confidence you convey. If your potential clients trust what you’re saying, they’ll be more likely to buy-in to your recommendations. If they don’t trust you, even the best recommendations will fall on deaf ears. …
If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet (I’ve been told we’re working on it), but we have found ways to save it. If you’re a busy professional, these four FREE things will save you time both in and out of …
No one ever got anywhere by doing the bare minimum. Your business’s growth depends on you getting as much done in as little time as possible. The five tips below will help you accomplish as much as possible each and every workday. By accomplishing more and procrastinating less, you’ll decrease your stress levels and be …
Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to get our creative juices flowing. For your focus Coffitivity For some people, the first step to thinking up their next grand …
Spring is here and that means it’s time for spring cleaning. Now is when you should be purging all of the junk that has accumulated over the winter, and organize your life so you can have a relaxing summer. But before you bust out the mop and the color-coded calendar, pull yourself back into the …
Social media is one of the fastest growing and ever-changing media platforms in existence. This constantly shifting landscape is portrayed quite hilariously in this Adobe commercial: What began as an online community for the younger generations, now encompasses billions of people across the world. It is for this reason that social media has become not …
During my many adventures, I’ve picked up a few handy travel hacks. Today, I’ve decided to make your travels a smidge easier by sharing my tips for being a savvy business traveler! Pack like the pros Getting the most of any trip begins with packing the most effectively (not to be confused with packing the most). A hack …
Aside from ad spending, one of the highest grossing promotions associated with the Super Bowl is merchandise. In the past, clothing manufacturers would get a head start by printing thousands of tees and caps declaring both teams champions before the game even began. After years of losing revenue and disposing of losing teams’ merchandise, they’ve …
Here you have it – a new year, a new, better you. Right? While we have faith that you’ll see your lofty ambitions and admirable goals through to 2016, statistics say a mere 8 percent of people are successful in achieving their New Year’s Resolutions (curse you, statistics!). The best way to ensure you stick …
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