Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advantage in branding and marketing your company.
1. Up to 90% of judgement of a brand can be based on color alone
2. It is estimated that brand recognition increases by 80% with color
3. 30% of the brands on the Forbes list of the 100 most valuable brands use red
4. 35% of the 100 most valuable brands use blue
5. 23% of the 100 most valuable brands use black and white or have no set color scheme
6. 20% of the 100 most valuable brands use yellow or gold
7. 51% of the 100 most valuable brands use one color only
8. 27% of the 100 most valuable brands use two colors
9. Only one of the 100 most valuable brands uses purple
10. Studies have shown that ads in color are read 42% more than the same ads in black and white
11. Our brains are programmed to respond to color; we stop at red traffic lights and signs, yield at yellow and go for green
12. Research reveals people make a subconscious judgment about a product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone
13. Women list purple as a top tier color while men do not
14. Blue is popular among both men and women
15. 85% of shoppers place color as a primary reason for why they buy a particular product
16. Each color has its own energy:
- Yellow – Optimistic and youthful, often used to grab attention of window shoppers
- Red – Energy, increases heart rate, creates urgency, often seen in clearance sales
- Blue – Creates the sensation of trust and security, often seen with banks and businesses
- Green – Associated with wealth and nature, the easiest color for the eyes to process, used in stores to relax
- Orange – Aggressive, creates a call to action
- Pink – Romantic and feminine, used to market products to women and young girls
- Black – Powerful and sleek, used to market luxury products
- Purple – Used to soothe and calm, often seen in beauty and anti-aging products
Sources
http://www.colorcom.com/research/why-color-matters
http://www.brush-strokes-painting.com/images/The-Power-of-Color-in-Branding-Infographic-US.jpg
http://www.surveycrest.com/blog/6-revealing-facts-about-color-psychology/
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