16 Ways Color Affects Your Branding & Marketing

16 Ways Color Affects Your Branding & Marketing

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advantage in branding and marketing your company.

1.  Up to 90% of judgement of a brand can be based on color alone

2.  It is estimated that brand recognition increases by 80% with color

3.  30% of the brands on the Forbes list of the 100 most valuable brands use red

4.  35% of the 100 most valuable brands use blue

5.  23% of the 100 most valuable brands use black and white or have no set color scheme

6.  20% of the 100 most valuable brands use yellow or gold

7.  51% of the 100 most valuable brands use one color only

8.  27% of the 100 most valuable brands use two colors

9.  Only one of the 100 most valuable brands uses purple

10.  Studies have shown that ads in color are read 42% more than the same ads in black and white

11.  Our brains are programmed to respond to color; we stop at red traffic lights and signs, yield at yellow and go for green

12.  Research reveals people make a subconscious judgment about a product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone

13.  Women list purple as a top tier color while men do not

14.  Blue is popular among both men and women

15.  85% of shoppers place color as a primary reason for why they buy a particular product

16.  Each color has its own energy:

  • Yellow – Optimistic and youthful, often used to grab attention of window shoppers
  • Red – Energy, increases heart rate, creates urgency, often seen in clearance sales
  • Blue – Creates the sensation of trust and security, often seen with banks and businesses
  • Green – Associated with wealth and nature, the easiest color for the eyes to process, used in stores to relax
  • Orange – Aggressive, creates a call to action
  • Pink – Romantic and feminine, used to market products to women and young girls
  • Black – Powerful and sleek, used to market luxury products
  • Purple – Used to soothe and calm, often seen in beauty and anti-aging products






Originally published on the SAGE Blog

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