Digital Marketing: Bigger Impact, Smaller Budget

Traditional marketing – such as direct mail and print, television and radio ads – is losing power in a world gone digital. With a 500-percent increase in brands using multiple digital marketing channels – including corporate websites, email campaigns, social media and pay-per-click ads – any business that does not adapt to the new era of marketing is in danger of losing out. Here are four benefits digital marketing has over traditional marketing.

1. Reduce spending, level the playing field and increase revenue.

By utilizing digital marketing, your business can develop its online marketing strategy for very little cost and can potentially replace more costly traditional advertising channels. Since digital marketing is more affordable and has the potential for greater reach, you can compete with your competitors regardless of size.  Additionally, digital marketing strategies were confirmed to generate as much as 2.8 times better revenue growth for small businesses.

2. Gain greater exposure.

As much as 80 percent of consumers use the internet to research businesses. A well-maintained website with quality content that is relevant to your audience can provide significantly more value and lead generation opportunities than traditional marketing concepts. The power of the World Wide Web enables anyone in the world to see your website and all of the products or services you offer. It is nearly impossible and very expensive to get this kind of reach with traditional marketing.

3. Get real-time results.

Unlike traditional methods, you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results.  You can use Google Analytics to measure the traffic to your website, see which pages are most popular and learn how people are finding your site.

4. Create better customer relationships.

With digital marketing, you can interact with your prospects, clients and followers, and encourage them to take action, visit your website, read about your products and services, buy them and provide feedback which is visible to your market.

Small businesses increase their conversion rates an average of 24 percent as a result of digital marketing. Having a strong digital presence also makes it easy for these people to share links to your products and other web content online, so it doesn’t take long for good publicity to enhance the prospects of your business.

As an added bonus, digital marketing doesn’t consume physical resources or produce waste, so you can feel good about lessening your carbon footprint!